The Institute of Sales and Marketing Management (ISMM) is the professional membership body for sales people. Their mission is to promote standards of excellence in sales and enhance the status of sales as a profession.
The certification is made up of a range of modules covering skills in a number of core areas such as understanding laws and ethics of selling, preparing and delivering a sales presentation, handling objections, negotiations and closing sales, understanding influences on buyer behaviour, and using market information for sales.
Benefits for employees include developing abilities in sales and marketing, raising your profile in your organisation. Benefits for employers include above average performance and increased sales, as well as employers validate skills.
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