Customer surveys, questionnaires and mystery shopping
Most organisations believe that have a good understanding how they are perceived by their clients but often these perceptions are challenged when an independent company conducts a survey of a sample of clients or tries to purchase the goods or services as a mystery shopper.
The results of this research, especially when blended with a staff attitude survey can assist in altering the focus of a development programme and even challenge the strategy of an organisation.
The customer surveys and questions are bespoke, designed around the needs of each organisation.
